Home

Please support mflenses.com if you need any graphic related work order it from us, click on above banner to order!

SearchSearch MemberlistMemberlist RegisterRegister ProfileProfile Log in to check your private messagesLog in to check your private messages Log inLog in

Exakta advert in Nazi Propaganda magazine "Signal"
View previous topic :: View next topic  


PostPosted: Fri Jan 22, 2010 9:02 pm    Post subject: Exakta advert in Nazi Propaganda magazine "Signal" Reply with quote

During wartime (1940-1945), the Nazis published a propaganda magazine called "Signal". Apparently those magazines were full of advertisements of photographic firms such as Voigtlander, Leitz, Carl Zeiss Jena, Scheider, etc. The magazine was brought out in several languages, including Dutch, English, Italian and French.

Some advertisements are rather strange. So there is an advertisement for the Zeiss Ikon Nettar, which has the following bottom line: "Ask for advice now but buy after the war".

A gentleman once sent me this Exakta advertisement. I would like to show it here just as an example, but also because it shows my precious 7,5cm Meyer Primoplan Wink



PostPosted: Fri Jan 22, 2010 9:10 pm    Post subject: Reply with quote

Can we ID those lenses ?

The short one in the back may be a 15cm Telemegor or maybe a 15cm Schneider ?

Tall one in back is a 40cm Telemegor ?
One in front is a Primoplan ?


PostPosted: Fri Jan 22, 2010 9:15 pm    Post subject: Reply with quote

I don't know the long black one, but the one on the bottom left is the 5,8cm Primoplan, right of it is a f/2.8 Xenar. In the middle is the 7,5cm Primoplan and to the right of it the 15cm Tele-Xenar. The two longest chrome lenses are Carl Zeiss Jenas (the shorter one is a Tele-Tessar).


PostPosted: Fri Jan 22, 2010 9:23 pm    Post subject: Reply with quote

From left:

1st row) Meyer Primoplan 58/1.9 Schneider Xenar 50/2.8 (or 3.5) Zeiss Tessar 50/2.8 (or 3.5 I have both) mounted on the camera.
2nd row) Zeiss Triotar 135/4 (not sure 100%, could be a Sonnar, but I bet it's the triotar), Meyer Primoplan 75/1.9 (sigh, sob... I'll probably kidnap Spotmatic's sons to get his one Razz), Schneider (tele) Xenar 135/4
3rd row) Probably it's the Schneider (tele) Xenar 180/5.5, I'm waiting a prewar one right now Very Happy.
4th row) the long one mounted on the camera should be a Meyer Telemegor, I guess it's the 400/5.5.

I'm lazy but maybe I could post in the next days some picture of the ones I own.


Last edited by A G Photography on Fri Jan 22, 2010 10:26 pm; edited 1 time in total


PostPosted: Fri Jan 22, 2010 9:27 pm    Post subject: Reply with quote

Alessandro, you are mostly wrong, sorry Smile

And if you touch my son then I'll touch you Wink Razz


PostPosted: Fri Jan 22, 2010 10:21 pm    Post subject: Reply with quote

Spotmatic wrote:
Alessandro, you are mostly wrong, sorry Smile


Yep, now that I look better (and having the lens in my hand) the one at the right of the Primoplan 75 is the Schneider Xenar 105/3.5 (the 150 is far taller).

The taller one is the Scnheider 180/5.5. Look at the one I just bought Click here to see on Ebay

This is the Zeiss Triotar 135/4 instead Click here to see on Ebay (my 2nd copy built in those days)

Maybe the longest one could be an Astro-Berlin? Don't really know, I never saw old black Telemegors even if the writings looks very similar to Meyer's style.


Last edited by A G Photography on Fri Jan 22, 2010 10:28 pm; edited 1 time in total


PostPosted: Fri Jan 22, 2010 10:26 pm    Post subject: Reply with quote

On the body methinks there is the Tessar 3.5/50


PostPosted: Fri Jan 22, 2010 10:30 pm    Post subject: Reply with quote

Orio wrote:
On the body methinks there is the Tessar 3.5/50


I have both 2.8 and 3.5 pre-war and they are pretty similar.


PostPosted: Fri Jan 22, 2010 10:41 pm    Post subject: Reply with quote

Well, now that the war is long over, we can buy these lenses with the good feeling of not supporting Nazi propaganda.

The line "Ask for advice now but buy after the war" is really striking...
Reminds me somehow of the German Democratic Republic, where advertisements for products which were not available were in fact used as propaganda. You only came to know that it wasn´t available respectively didn´t exist at all when you tried to buy it. Nice way of obscuring the real state of the economy.


Regards

Benedikt


PostPosted: Sat Jan 23, 2010 11:57 am    Post subject: Reply with quote

BenediktW wrote:

The line "Ask for advice now but buy after the war" is really striking...
Regards
Benedikt


Similar things were also written in British and USA magazines ... and probably in French, Italian and other countries' too.


PostPosted: Sat Jan 23, 2010 12:40 pm    Post subject: Reply with quote

Oh, really? I didn´t know that. I thought this really had some kind of special propaganda aspect.


PostPosted: Sat Jan 23, 2010 8:52 pm    Post subject: Reply with quote

The long one (on the tripod) looks like a Zeiss Fern 50cm f/8 to me...


PostPosted: Sun Jan 24, 2010 2:07 am    Post subject: Reply with quote

SVP wrote:
The long one (on the tripod) looks like a Zeiss Fern 50cm f/8 to me...


Bingo! Look here:

http://photobutmore.de/exakta/objektive/

Btw, great site this one.


PostPosted: Sun Jan 24, 2010 10:52 am    Post subject: Reply with quote

Thanks for the link Alessandro! Site is great indead.

Aad


PostPosted: Sun Jan 24, 2010 12:42 pm    Post subject: Reply with quote

BenediktW wrote:
Oh, really? I didn´t know that. I thought this really had some kind of special propaganda aspect.


Well, I agree that it is "propaganda", but the same ideas were spelled out in other countries too. "When the war's over, everybody will be able to get everything they've ever wanted..." sort of thing. "But right now we're doing all we can for our brave boys at the fighting front". It's a universal message and a timeless one.