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Where are the camera lens name?
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PostPosted: Mon Dec 28, 2009 2:32 am    Post subject: Where are the camera lens name? Reply with quote

I am not an expert in lens collection but I notice there is no name for Japanese lenses. They use focal length and aperture size for identification instead. They don't like german which has name given to each design. Is that due to the Japanese words are difficult to print on the lens barrel?


PostPosted: Mon Dec 28, 2009 3:51 am    Post subject: Reply with quote

I've always thought just the opposite. To me, the German practice of naming an optic seems quaint, and can be confusing since the name is often used for more than one focal length. For example, Sonnar and Planar. These names are not good indicators of focal lengths, but are instead indicators of lens formulas. I've found the Russian practice of not only giving a lens a name but what seems to be some sort of arbitrary numerical designation that has no apparent relationship to its focal length to be downright bizarre.

The Japanese lens makers have often referred to their optics as being of various formulas that have names like Sonnar or Planar, but usually don't give names to both individual optical formulas and focal lengths. Although I can think of one exception right off: Yashica's Yashinar, Yashikor and Yashinon lenses, which were all 80mm f/3.5 taking lenses on the Yashicaflex series of twin-lens cameras.

More common among the Japanese makers was to give their lenses trademark names, like Nikon's Nikkors, Canon's Serenars, Pentax's Takumars, Konica's Hexars, etc.


PostPosted: Mon Dec 28, 2009 8:15 am    Post subject: Reply with quote

cooltouch wrote:
Canon's Serenars


Why Canon stopped using that. Would you rather buy Serenar EF 70-200/2.8L or the other ..


PostPosted: Mon Dec 28, 2009 8:27 am    Post subject: Reply with quote

kansalliskala wrote:
cooltouch wrote:
Canon's Serenars


Why Canon stopped using that. Would you rather buy Serenar EF 70-200/2.8L or the other ..


Well, Canon wasn't the only one. Why did Pentax stop using Takumar? Who knows? I don't.


PostPosted: Mon Dec 28, 2009 9:04 am    Post subject: Reply with quote

Pentax name change must have something to do with the change to PK-mount?

Canon doesn't seem to know the reason themselves either, see last phrase:

Quote:
The "Serenar 50mm f/1.8", which was introduced in 1951, was developed by Hiroshi Ito, an engineer who later made great contributions to the diversification of Canon's business. This lens provided an elegant solution to the weakness of the Gaussian lens that often generated flare (coma) at large apertures. Because of his accomplishment, the Serenar lens has been known as a historical masterpiece. Coma was the weakness of the large aperture Gaussian lenses, the solution of which had been a technical challenge to the prominent lens designers throughout the world. The basic optical theory developed by Ito to solve the problem using his own unique analysis expedited the development of the large aperture wide angle and telephoto interchangeable lenses. As the name of the lens was changed from Serenar to Canon, the company was able to produce many masterpiece lenses based on Ito's theory.


EDIT: looked at the wrong place of text. Seems real reason is Americans could not understand the lens is different name:

Quote:
Those days, there were many camera-loving personnel in the Allied Occupation Forces who complained that product branding was very confusing: Canon for cameras, Serenar for lenses, and Precision Optical Industry for the manufacturer of these products. Some of them came to Meguro looking for Canon cameras and found it difficult to remember that the name of the company they were looking for was Precision Optical Industry. Responding to these complaints, and in view of the need to make the company easily recognizable internationally, Mitarai decided to change the company's name to Canon Camera Co., Ltd. as of September 15, l947. After this change, the names of the manufacturer and the camera were unified under Canon, and the Serenar lens brand was also changed to the Canon in l953.


source: http://www.canon.com/camera-museum/history/canon_story/1946_1954/1946_1954.htm


PostPosted: Mon Dec 28, 2009 10:21 am    Post subject: Reply with quote

That individually named branding thing is very 19th century - and the renowned German lens makers date back to that time (and the rest followed their example) and presumably remained stuck in that tradition. Which is inefficient by modern standards, as the brand reputation is not transferred back to the company or its other products. The Japanese, while originally imitating German habits, may have got wise to more advanced marketing and brand development research from the 20th century after a while...


PostPosted: Mon Dec 28, 2009 10:52 am    Post subject: Reply with quote

Did camera makers have much of a reputation before the 1930s? And did lens makers also make cameras? The general impression I get is that in the 20s and earlier the camera was regarded as a box and it was the lens and shutter that commanded interest. Many camera bodies were manufactured e.g in now long-forgotten German workshops, fitted with shutters and lenses from the specialist factories, and shipped to retailers who simply branded the cameras as their own.

Once the camera becomes complicated enough to command respect in its own right, then you start dealing with camera, lens and shutter brands, rather than just lens and shutter, and eventually just with lens and camera, as the focal plane shutter takes over from the leaf shutter.

When the camera makers also become lens makers (or at least have them manufactured under licence) then unifying the names is just common sense. You only have to go to one of the many photo chat forums to find how often people proudly proclaim that they will never shoot with anything but makers' own brand lenses.

I could be entirely wrong about my impressions of the pre-30s camera trade, if so I'm sure someone will set the record straight.


PostPosted: Mon Dec 28, 2009 11:37 am    Post subject: Reply with quote

"Tessar" was no lens maker, but the brand used by lens maker Carl Zeiss' for one particular lens design - and the same goes for most other lens names. The Japanese soon simplified that to one name for all lenses of one maker (probably no determined process - they were only making triplet and Tessar clones for quite a while, and chose to stick to the established name as they added more complex designs). And they usually transferred the lens or camera brand (whichever was more successful) to the entire company and all its products after a while.

Sevo