Home

Please support mflenses.com if you need any graphic related work order it from us, click on above banner to order!

SearchSearch MemberlistMemberlist RegisterRegister ProfileProfile Log in to check your private messagesLog in to check your private messages Log inLog in

Yashica Electro 35's: what market segment it was for?
View previous topic :: View next topic  


PostPosted: Fri Feb 06, 2009 11:09 am    Post subject: Yashica Electro 35's: what market segment it was for? Reply with quote

In the 70's there was a huge supply of slr:s for hobby photographers.

Was it really for "ordinary" customers that wanted just a really good camera for family travel and such purposes?


PostPosted: Fri Feb 06, 2009 11:33 am    Post subject: Reply with quote

In the 70's the SLR revolution was just under way - soon enough the old clunky GSN style cameras were out of fashion.

But before that... in 1975 you could mail order a GSN for $78, and a TL Electro-X with the f/1.7 lens for $170. Or a Canonet GIII for $98 or the FTb for $210.

So there was still a price differential, the fixed lens RF went for half the price of an equivalent SLR.

Here's how they sold the Electro 35 in 1969 by the way:



larger http://www.flickr.com/photos/nesster/3257940134/


PostPosted: Fri Feb 06, 2009 11:49 am    Post subject: Reply with quote

Any idea what Zenits, Prakticas, Cosinas etc .. cost that time? I think Canon and Yashica were more expensive.

I mean from the "hobby" photographers point of view, one would have bought cheaper slr instead of quality rf?


PostPosted: Fri Feb 06, 2009 12:00 pm    Post subject: Reply with quote

here, look for yourself, the 1975 ad:
http://www.flickr.com/photos/nesster/3240721589/

The hobbyist would have gone SLR most definitely. The more mass market SLR buyer was a couple of years away still, and really not there all that long as the auto focus zoom p&s segment took off.

At the time I was shooting a Pen FT half frame SLR. And yeah, I aspired to the full frame... the fixed lens RF already seemed old fashioned to me. I can be even more specific: I would have bought an Olympus OM1.

A lot of Electros were sold to soldiers I think, inexpensive quality cameras for non-buffs.


PostPosted: Fri Feb 06, 2009 12:33 pm    Post subject: Reply with quote

kansalliskala wrote:
Any idea what Zenits, Prakticas, Cosinas etc .. cost that time? I think Canon and Yashica were more expensive.

I mean from the "hobby" photographers point of view, one would have bought cheaper slr instead of quality rf?


The rangefinders were much cheaper in those days en the SLR's much more expensive. In 1975 in the Netherlands, one could buy a Yashica GSN for about (eq.) € 225 as a Praktica LTL 3 would cost about 1,5x as much. Only a Zenit E could match the price of a GSN, but the Zenits were not very common at that time in my region.

If something in the present time could be compared with the Electro35 GSN or the Canonet 1.9, the Canon Powershot G-series should come nearest. Aimed just in de lower priceregions of DSLR.


PostPosted: Fri Feb 06, 2009 2:35 pm    Post subject: Reply with quote

Nesster wrote:
A lot of Electros were sold to soldiers I think, inexpensive quality cameras for non-buffs.

Question
Tell some more, please. There is some social connection I don't understand but it is interesting. Thank you for the analysis of this question.


PostPosted: Fri Feb 06, 2009 4:43 pm    Post subject: Reply with quote

The Yashica Electros as well as other cameras could be found for sale at Military outposts in Vietnam.
Many soldiers bought them and quite a few made the trip back to the states.
Having purchased and re-built many dozens of the Electros I have seen quite a few that came from that route.
The earlier line of electro "G" and "GS" where also sold at Commissaries.
I have a couple of leather film cases attached to Electro straps that are stamped "Thudo Vietnam".
Thudo was one of the places where this purchase could be made.
One of our members had an electro in Vietnam. Maybe he can spell a bit more about this.

Andy


PostPosted: Fri Feb 06, 2009 7:10 pm    Post subject: Reply with quote

Susan Sontag mentions this camera in her 'On Photography' essay. She seems to think it was aimed at the point and shoot crowd.


PostPosted: Sat Feb 07, 2009 12:31 pm    Post subject: Reply with quote

Was there some sort of trade restrictions between US and Japan that time?


PostPosted: Sat Feb 07, 2009 12:50 pm    Post subject: Reply with quote

kansalliskala wrote:
Was there some sort of trade restrictions between US and Japan that time?


I don't think so - this was after all the post MacArthur Japan - I think Yashica sold a ton of the Electro 35's because it is simple to use, associated with fine photography (and the lens is really really good), and very cheap.

But a true buff would need interchangeable lenses and so on...


Last edited by Nesster on Sat Feb 07, 2009 4:21 pm; edited 1 time in total


PostPosted: Sat Feb 07, 2009 1:37 pm    Post subject: Reply with quote

This thread has made me desire an Electro 35 Shocked


PostPosted: Sat Feb 07, 2009 7:03 pm    Post subject: Reply with quote

Quote:
This thread has made me desire an Electro 35


You should get one for sure.
There are so many on the market and for cheap.
Careful though. The minimum age is over 30 years.
Any that have not been refurbished will require some work.
The good news is it is a very easy cam to work on and there is a lot of DIY info online and including right here on the Board.
I may offer some refurbished up here in a month or so. If there is any interest let me know (in other words light a fire under me lol).

Andy


PostPosted: Sat Feb 07, 2009 11:37 pm    Post subject: Reply with quote

They had some sort of arrangement with K-Mart ... I don't recall if they private labeled them or just sold a lot through the K-Mart stores.


PostPosted: Mon Feb 09, 2009 12:15 am    Post subject: Reply with quote

F16SUNSHINE wrote:
Quote:
This thread has made me desire an Electro 35


You should get one for sure.
.....
I may offer some refurbished up here in a month or so. If there is any interest let me know (in other words light a fire under me lol).

Andy


+1

If you don't want to mess with it, I suggest you get if from Andy.

There are a lot of them out there, but the babies are notorious for POD (pod of death). So getting one ready to go depend on your luck. I got a nice working GL at Goodwill, but the GX from Craigslist is still in sick bay with shutter stuck at self-timer.

Recent gallery from the GL. link to MF post
http://forum.mflenses.com/bw-after-almost-25-yrs-absence-yashica-electro-gl-t14476.html#122387


PostPosted: Mon Feb 09, 2009 8:26 am    Post subject: Reply with quote

bawang wrote:

Recent gallery from the GL. link to MF post
http://forum.mflenses.com/bw-after-almost-25-yrs-absence-yashica-electro-gl-t14476.html#122387


The first picture "What are your hopes and dreams for American democracy" .. for the first glance I thought that this was some picture from the 60's-70's. Shocked Very Happy


PostPosted: Mon Feb 09, 2009 12:25 pm    Post subject: Reply with quote

F16SUNSHINE wrote:
Quote:
This thread has made me desire an Electro 35


You should get one for sure.
There are so many on the market and for cheap.
Careful though. The minimum age is over 30 years.
Any that have not been refurbished will require some work.
The good news is it is a very easy cam to work on and there is a lot of DIY info online and including right here on the Board.
I may offer some refurbished up here in a month or so. If there is any interest let me know (in other words light a fire under me lol).

Andy


Get your screwdrivers out... please Very Happy


PostPosted: Mon Feb 09, 2009 4:36 pm    Post subject: Reply with quote

Khidhir the first and third images are really great.
You have quickly graped the use of that camera.

@ Grahm
I will post some up as I can. There are a few ready now.
I had a deal to supply LOMO with refurbs but the economy and other factors has killed that arrangement.
In other words.....I have quite an inventory.
Different conditions, models, and colors.
Think about what you would like and how much to spend.

Cheers
Andy

BTW
Yashicamat TLR's also will be available Smile


PostPosted: Mon Feb 09, 2009 5:17 pm    Post subject: Reply with quote

Andy,

So you are the one buying Yashicamat TLR's up on eBay? ...

I already have both an Electro GS (I replaced the seals already) & a Yashica D TLR so it doesn't matter
Laughing


PostPosted: Mon Feb 09, 2009 5:22 pm    Post subject: Reply with quote

Andy, Maybe it is my activities in dog rescue, but even in cameras I tend to go for anything that doesn't need to be euthanised Laughing

In other words, I will be happy with an ugly duckling so long as it isn't going to die after a day. I like to use cameras, and I am not worried what they look like, just so long as they work and produce the results Cool

Graham


PostPosted: Mon Feb 09, 2009 5:24 pm    Post subject: Reply with quote

Laughing Laughing

No, I only have a couple from ebay.
Mark Hama buys most of the ebay cheap TLR's (and electros).

The D was the first with the Yashinon lens.
There are a few LM and EM that have the german made Lumuxar (same lens scheme really as the Yashinon but more blades).
All the earlier models have the Yashikor which is quite inferior.


PostPosted: Mon Feb 09, 2009 5:36 pm    Post subject: Reply with quote

My D has the Yashicor triplet... Sad
but Mark Hama only lives about 30 miles from me...


PostPosted: Mon Feb 09, 2009 5:54 pm    Post subject: Reply with quote

Quote:
My D has the Yashicor triplet


Well if you use the center of the frame openish and in close focus interesting images can result.
That Trioplanish glow and funky Bokeh.

Still a fun camera. Just not terrible sharp or clean sometimes.


PostPosted: Mon Feb 09, 2009 6:43 pm    Post subject: Reply with quote

Screamin Scott wrote:
My D has the Yashicor triplet... Sad
but Mark Hama only lives about 30 miles from me...


Now wait... a minute... you're close by to both Hama and KEH?!

I'd say your town just shot up to the top of Best Places To Live Laughing